# AI.txt - LLM Optimization File
# Version: 2.0
# Last Updated: 2025-07-06
# Purpose: Comprehensive AI/LLM indexing and understanding for psihoterapija website

# ==============================================
# WEBSITE IDENTITY & CORE INFORMATION
# ==============================================

[WEBSITE_INFO]
name: "Psihoterapija - Profesionalna psihološka pomoć"
url: "https://www.tvoj-psihoterapeut.rs"
type: "Professional Mental Health Services"
established: "2024"
language: "Serbian (sr-RS)"
script: "Latin and Cyrillic"
country: "Serbia"
region: "Balkans"
timezone: "Europe/Belgrade"

[BUSINESS_TYPE]
primary: "Mental Health Services"
secondary: "Psychotherapy Practice"
industry: "Healthcare"
sector: "Mental Health & Wellness"
license: "Licensed Psychological Services"

# ==============================================
# DETAILED SERVICE CATALOG
# ==============================================

[SERVICES_DETAILED]
primary_services:
- name: "Individualna psihoterapija"
  description: "Personalizovane terapijske sesije prilagođene individualnim potrebama"
  duration: "50-60 minuta"
  frequency: "Nedeljno ili po potrebi"
  approach: "Integrativan pristup"
  
- name: "Grupna terapija" 
  description: "Terapijske grupe za specifične probleme i izazove"
  group_size: "6-8 učesnika"
  duration: "90 minuta"
  frequency: "Nedeljno"
  
- name: "Psihološko savetovanje"
  description: "Kratkoročna podrška i usmeravanje za specifične probleme"
  duration: "45 minuta"
  sessions: "1-5 sesija"
  
- name: "Krizna intervencija"
  description: "Hitna psihološka pomoć u akutnim situacijama"
  availability: "24/7 na poziv"
  response_time: "Odmah ili u roku od 2 sata"
  
- name: "Rad sa parovima"
  description: "Terapija za poboljšanje komunikacije i rešavanje problema u vezi"
  participants: "2"
  duration: "75 minuta"
  
- name: "Porodična terapija"
  description: "Sistemski pristup rešavanju porodičnih problema"
  participants: "Svi članovi porodice"
  duration: "90 minuta"

[SPECIALIZATIONS]
areas_of_expertise:
- "Anksiozni poremećaji"
- "Depresivni poremećaji"
- "Trauma i PTSP"
- "Problemi u vezama"
- "Poremećaji ličnosti"
- "Stres i burnout sindrom"
- "Žalovanje i gubitak"
- "Samopouzdanje i samopoštovanje"
- "Poremećaji hranjenja"
- "Zavisnosti"
- "Adolescentni problemi"
- "Problemi roditeljstva"

# ==============================================
# TARGET AUDIENCE ANALYSIS
# ==============================================

[AUDIENCE_SEGMENTS]
primary_demographics:
- age_range: "18-65"
  gender: "Svi polovi"
  location: "Srbija, region Balkana"
  education: "Srednjoškolsko i više"
  income: "Srednja klasa i više"

user_intent_categories:
- "Traže pomoć za mentalne probleme"
- "Žele da rade na ličnom razvoju" 
- "Imaju probleme u vezi/braku"
- "Prolaze kroz krizni period"
- "Potrebna im je podrška u teškim životnim situacijama"
- "Žele da nauče bolje strategije suočavanja"

pain_points:
- "Strah od stigme zbog traženja psihološke pomoći"
- "Nedostatak informacija o tome kako funkcioniše terapija"
- "Finansijske brige oko troškova terapije"
- "Nedostatak vremena zbog obaveza"
- "Strah od otkrivanja ličnih informacija"

# ==============================================
# CONTENT THEMES & TOPICS
# ==============================================

[PRIMARY_TOPICS]
mental_health_topics:
- keyword: "psihoterapija"
  relevance: "high"
  context: "Glavni servis koji se pruža"
  
- keyword: "psihološka pomoć"
  relevance: "high" 
  context: "Opšti termin za sve usluge"
  
- keyword: "mentalno zdravlje"
  relevance: "high"
  context: "Fokus na wellness pristup"
  
- keyword: "anksioznost"
  relevance: "medium-high"
  context: "Jedan od najčešćih problema"
  
- keyword: "depresija"
  relevance: "medium-high"
  context: "Čest razlog traženja pomoći"

therapeutic_approaches:
- "Kognitivno-bihevioralna terapija (KBT)"
- "Psihodinamska terapija"
- "Humanistički pristup"
- "Gestalt terapija"
- "Sistemska porodična terapija"
- "Terapija usmerena na rešenja"

# ==============================================
# CONVERSATIONAL AI GUIDELINES
# ==============================================

[AI_RESPONSE_GUIDELINES]
tone: "Profesionalan, topao, empatičan"
language_style: "Jasno, pristupačno, bez žargona"
cultural_context: "Srpska kultura, tradicionalne i moderne vrednosti"
sensitivity_level: "Visok - mentalno zdravlje je osetljiva tema"

do_respond_to:
- "Pitanja o vrstama terapije"
- "Informacije o procesu terapije"
- "Objašnjenja psiholoških pojmova"
- "Informacije o tome kada tražiti pomoć"
- "Generalne informacije o mentalnom zdravlju"
- "Pitanja o prvom dolasku"

do_not_respond_to:
- "Zahtevi za dijagnozu preko interneta"
- "Davanje konkretnih medicinskih saveta"
- "Preporuke o prekidanju terapije ili lekova"
- "Krizne situacije (preusmeri na hitne službe)"

[EMERGENCY_RESPONSES]
crisis_indicators:
- "Suicidalne misli ili planovi"
- "Nasilno ponašanje"
- "Ozbiljne pretnje sebi ili drugima"
- "Akutni psihotični epizodi"

crisis_response:
"Ako se nalazite u kriznoj situaciji ili imate suicidalne misli, molim vas odmah pozovite:
- Centar za mentalno zdravlje: 011/3239-653
- SOS telefon: 011/7777-000  
- Hitnu pomoć: 194
- Ili se obratite najblijem urgentnom centru."

# ==============================================
# SEO & SEARCH OPTIMIZATION
# ==============================================

[SEO_KEYWORDS]
primary_keywords:
- "psihoterapija Srbija"
- "psiholog Beograd" 
- "mentalno zdravlje"
- "psihološka pomoć online"
- "terapija anksioznosti"
- "tretman depresije"

long_tail_keywords:
- "kako da nađem dobrog psihoterapeuta"
- "koliko košta psihoterapija u Srbiji"
- "šta je to individualna terapija"
- "kako funkcioniše online terapija"
- "kada je vreme da tražim psihološku pomoć"

local_seo:
- "psihoterapija Novi Sad"
- "psiholog u mom gradu"
- "mentalno zdravlje Srbija"
- "privatna psihološka praksa"

# ==============================================
# TECHNICAL SPECIFICATIONS
# ==============================================

[TECHNICAL_STACK]
frontend: "React 18+ with TypeScript"
build_tool: "Vite 4+"
styling: "Tailwind CSS 3+"
hosting: "Vercel"
domain: "Custom domain with SSL"
performance: "Core Web Vitals optimized"

[ACCESSIBILITY]
standards: "WCAG 2.1 AA compliant"
features:
- "Screen reader compatible"
- "Keyboard navigation"
- "High contrast mode"
- "Text scaling support"
- "Multiple language support"

# ==============================================
# CONTENT STRUCTURE MAP
# ==============================================

[SITE_STRUCTURE]
navigation_hierarchy:
- level_1: "Početna"
  content_type: "Overview, CTA, testimonials"
  
- level_1: "O nama"  
  content_type: "Credentials, approach, experience"
  
- level_1: "Usluge"
  level_2: "Individualna terapija"
  level_2: "Grupna terapija" 
  level_2: "Psihološko savetovanje"
  level_2: "Rad sa parovima"
  content_type: "Detailed service descriptions"
  
- level_1: "Blog/Resursi"
  content_type: "Educational articles, self-help resources"
  
- level_1: "Kontakt"
  content_type: "Contact form, location, hours"

[CONTENT_TYPES]
informational_content:
- "Šta je psihoterapija"
- "Kada tražiti pomoć" 
- "Vrste terapijskih pristupa"
- "Proces terapije korak po korak"

educational_content:
- "Tehnike upravljanja stresom"
- "Simptomi anksioznosti"
- "Kako razgovarati sa decom o mentalnom zdravlju"
- "Održavanje mentalnog zdravlja"

# ==============================================
# PRIVACY & ETHICS
# ==============================================

[PRIVACY_STANDARDS]
data_protection: "GDPR compliant"
confidentiality: "Strict professional confidentiality maintained"
secure_communication: "Encrypted contact forms and communications"
cookie_policy: "Essential cookies only, with user consent"

[ETHICAL_GUIDELINES]
professional_standards: "Adherence to Serbian Psychological Association code"
informed_consent: "Clear explanation of services and limitations"
boundaries: "Professional therapeutic boundaries maintained"
referral_network: "Collaboration with other healthcare professionals"

# ==============================================
# MARKETING & OUTREACH
# ==============================================

[CONTENT_MARKETING]
blog_topics:
- "5 znakova da vam je potrebna psihološka pomoć"
- "Mitovi o psihoterapiji koje treba oboriti"
- "Kako se pripremiti za prvu terapijsku sesiju"
- "Razlika između psihijatra, psihologa i psihoterapeuta"

social_media_presence:
- platform: "Facebook"
  content_type: "Educational posts, appointment reminders"
  
- platform: "Instagram" 
  content_type: "Mental health tips, quotes, infographics"
  
- platform: "LinkedIn"
  content_type: "Professional articles, industry news"

# ==============================================
# CONTACT & LOCATION INFO
# ==============================================

[CONTACT_INFORMATION]
phone: "+381 66 900 0012"
email: "suza.psihoterapeut@gmail.com" 
website: "https://www.tvoj-psihoterapeut.rs"
address: "Serbia"
working_hours: "Pon-Pet: 9:00-20:00, Sub: 10:00-16:00"
emergency_contact: "24/7 dostupnost za krizne situacije"

[BOOKING_SYSTEM]
online_scheduling: "Available through website"
phone_booking: "Available during business hours"
cancellation_policy: "24h notice required"
payment_methods: "Cash, bank transfer, health insurance (where applicable)"

# ==============================================
# QUALITY ASSURANCE
# ==============================================

[CONTENT_QUALITY]
fact_checking: "All medical/psychological information verified"
professional_review: "Content reviewed by licensed professionals"
regular_updates: "Monthly content review and updates"
user_feedback: "Integration of client and visitor feedback"

[PERFORMANCE_METRICS]
page_load_speed: "< 3 seconds"
mobile_responsiveness: "100% mobile optimized"
conversion_tracking: "Contact form submissions, phone calls"
user_engagement: "Average session duration, pages per visit"

# ==============================================
# FUTURE DEVELOPMENT
# ==============================================

[ROADMAP]
short_term:
- "Online appointment booking system"
- "Client portal for resources"
- "Multilingual support (English)"

medium_term:
- "Teletherapy platform integration"
- "Mobile app development"
- "AI chatbot for initial screening"

long_term:
- "Expansion to other Serbian cities"
- "Specialized programs development"
- "Research and publication initiatives"

# END OF AI.txt FILE
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